Part 2 – Blog Content
Today, we’re going to discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.
However, the difference between a profitable blog and a non-profitable
blog is the way the blog is written. Just imagine, would you prefer to read
your university professor’s lecture notes or the latest novel by your favourite
author?
You may prefer to read the novel because it appeals more to your
interest, or because it is not as mind-numbing as the lecture notes by your
professor. However, the most important point is people like to read “light”
stuff most of the time. You see, when people log on to your blog, they are not
only looking for information – they are also looking for information they can
obtain easily, and better still in a relaxed manner.
So, to attract more visitors as well as to keep your current visitors
coming back for more, it is very important to add a human touch to your blog
posts. This can be done by simply imagining you’re talking about a certain
topic with your personal friend. An extra bonus for your readers would be a
great sense of humour, so try to add funny comments in your articles where they
are suitable.
Another important key point is to avoid addressing your reader as a plural
unit. What I really mean is you should not write as if you’re preparing a
speech. Instead, you should write as if you’re having a conversation to a
single person because this will make your visitor think of you more as a
personal friend rather than a person of higher authority.
Besides that, it is also very useful to establish your own personality
through your words. Human beings are very curious creatures, so naturally your
visitors would want to know as much about you as the information you’re
offering them.
Having a distinctive personality in your blog would make a world’s
difference between your blog about gadgets and all the other blogs about
gadgets out there. This is a lot like creating your own brand name, where
people immediately remember your blog’s name when they need to find out information
about gadgets, just like how people immediately think of McDonald’s for
fastfood or Nike for sportswear.
So, the lesson for today is to simply write as an equal friend to your
visitors, write to them as if you’re talking to a single person and establish
your own personality on your blog.
